People and Places, July 2014

July 22, 2014

Tri-Ed/Northern Video Distribution Relays For Life

Tri-Ed / Northern Video Distribution teamed up with GE Interlogix and The American Cancer Society’s Relay For Life to show support and honor for cancer survivors.

Irene Tellez, branch manager at Tri-Ed / Northern Video’s Sacramento, CA location, participated in the June 10th and 11th Relay for Life in Citrus Heights, CA. “It raised over $30,000 in funds and the money is still rolling in,” Tellez reports. “This will go a long way to help cancer patients and their families. It truly is a great community event to be a part of.”

The Sacramento branch, together with GE Interlogix, also hosted a purple pancake breakfast on June 8th that honored cancer survivors. “Many customers had stories to share of their experience with cancer, either their own or that of a loved one,” Tellez says. “It was an inspirational kick-off to the Relay event.”

Tri-Ed.Northern Video Opens Westchester, NY, Branch

Managed by industry vet Leo De Lucca, the new Westchester, NY, branch of Tri-Ed/Northern Video Distribution is located at 400 Executive Blvd. in Elmsford, telephone 914-345-0698 and -800-298-7433). Mike Mullen also joins the staff as sales associate.

The branch is fully stocked with security and sound & communications products. The branch offers same-day shipping to the entire tri-state area.

“Tri-Ed / Northern Video continues to expand at a rapid pace,” notes President and COO Pat Comunale. “Our product lines and U.S. presence continue to grow, and we are pleased to offer customers another conveniently located branch to serve them.”

William Dustin Evans has joined the staff of its Riverside, CA branch as sales associate. William has over 15 years of industry experience, spanning security installations and distribution sales.

“I’m proud to welcome Dustin to the Tri-Ed / Northern Video team,” says Gary Gray, Western US Regional Vice President of Sales. “He brings impressive sales and customer service experience to his new position, and looks forward to supporting the needs of our customers.”

With 43 locations across the U.S. and Canada, Tri-Ed / Northern Video offers customers personal customer service, ongoing technical systems support, flexible credit terms, next day shipping, purchasing rewards, and ongoing training programs. For more information, visit

MAS Intercom USA Hires Multiple Rep Firms

MAS Intercom, manufacturer of audio/video door phone communication systems, has signed agreements with multiple Sales and Marketing representatives for its complete line of intercom systems for residential and commercial applications.

Phil Wright, general mManager of MAS Intercom US, states, “The new partnerships with these companies will help us maintain that same level of service and support with local and regional coverage that our long history has been built on. I have had the privilege of working with these firms in the past, they understand today’s competitive market requires extra effort to maintain a high level of customer service especially in a slow economy. These partnerships are good for MAS, the representatives and the customers we serve. “

The new sales and marketing firms include:

Morris Electronic Sales, covering GA, AL, TN, NC, and SC. Contact: Tom Morris, 770-423-9309

Montgomery Ames, covering ME, VT, MA, CT, NH, RI and NY. Contact: Blair, 617-464-3600

Pinnacle Marketing, covering TX, OK, AK, LA. Contact: Mark Hooper, 972-424-1600

Burcaw Company, MI. Contact: Lynn Toussaint, at 248-616-9800

Schwartz Security Sales and Marketing, covering FL and PR. Contact: Bruce Schwartz, 407-421-4210

Innovative Systems Marketing, covering CA, NV, and Hawaii. Contact: Cary Berman, 805-496-9952

Pacific Crest Sales, covering AR, OR, WA, ID, MT, and UT. Contact: Brian French, 503-913-6661

MAS Intercom manufactures audio/video door phone communication systems following high quality standards since 1973. MAS Intercom has a large selection of products for residential and commercial buildings. MAS systems support practical installation, new and unique user friendly features, attractive designs and are backed by a twoyear “unconditional” warranty. For more information on MAS Intercom products, contact Phil Wright, General Manager at (720) 890-2996 or via email at [email protected].

VingCard Elsafe Appoints Oliver VP, GM, North America

VingCard Elsafe, manufactuers electronic locking, security and energy management solutions for the hospitality industry, and part of the ASSA ABLOY group has appointed William J. (Bill) Oliver as Vice President and General Manager, North America. In this new role, Oliver will be responsible for leading all sales and customer operations for VingCard Elsafe brands in the U.S. and Canada. In collaboration with the executive management team, he will oversee strategic sales efforts to expand these key markets and accelerate the company’s overall growth. In addition, he will head up initiatives to streamline customer operations and maximize customer satisfaction through enhanced service and support.

The company’s brands include VingCard, electronic locking solutions, Elsafe digital in-room safes, and Orion by VingCard Elsafe energy management systems.

"Bill is a seasoned hospitality professional who knows the business inside and out, having extensive experience in both hotel operations and the electronic hotel lock industry. With his knowledge and expertise, as well as an intense focus on customer operations, I am confident that he will help us to fortify our position as the global leader in hotel security technology, as well as establishing VingCard customer service as unmatched in the industry,” said Bob Aquilino, president, VingCard Elsafe, Americas.

Oliver’s appointment is part of a new organizational structure for VingCard Elsafe, with a focus on improving customer service operations and fulfilling the rapidly changing technology needs of the global hospitality industry. He brings to his new position a wealth of corporate sales and operations experience, gained through senior leadership positions in diverse markets across the U.S. During his successful 27-year career, he has also managed a wide range of hotel properties, from premium-branded, full-service hotels and casino resorts to independent boutique hotels with prestigious groups. In addition, he has held Board of Director level positions with various Hotel/Motel Associations and regional Convention and Visitors Bureaus.

Before joining VingCard Elsafe, Bill was founder and president of Evolve Hospitality Group, a successful hotel industry consultancy that assisted both global manufacturers and hospitality companies with business development, financial and operational improvements. Prior to that, he spent six years in the electronic locking and security technology industry with Onity, Inc., serving as Vice President of Sales & Operations for North America and EMEA, and later as Vice President of Global Sales & Marketing. Previous positions include senior management positions with prestigious hospitality organizations, such as Noble Investment Group, Winegardner & Hammons, Vista Host, Inc., and Peabody Hotel Group, among others.

For more information, please visit