New Master Lock Merchandising For Locksmiths

Oct. 5, 2011
Interactive lock-product display with QR codes lets shop visitors learn more

(MILWAUKEE, WIS.) – Master Lock Company introduces in-store merchandising for locksmiths that feature a counter display promoting Master Lock® Lock Lubricant, and an interactive display board for padlocks that also promotes keying and other services. The display board features QR codes that enable customers with mobile apps to instantly access detailed information.

“Both displays function as ‘inside salesmen’ whenever a customer walks in the door and are available immediately,” says John Ficcadenti, Master Lock’s senior product manager of security products. “Our self-dispensing lock lubricant counter display offers an easy way for locksmiths to add incremental sales. It holds 24 handy, pen-style oilers, each with 0.25 oz. of lubricant, which we think is perfect for any small business or personal use.”

Master Lock® Lock Lubricant is specially designed to help maintain and prolong the life of security products. Unlike graphite based and WD-40 type lubricants which can attract dust, dirt and consequently gum up cylinders, the formulation with PTFE (polytetrafluoroethylene) actually forms a protective shield against such elements as it cleans and lubricates lock components. It’s an ideal solution for padlocks, door hardware, locker locks and automotive and marine applications.

Retail value for the product in the counter display is $126.24. Locksmiths can order Master Lock 1286LUBE from authorized Master Lock Company distributors. Learn more at or by calling Customer Service at (800) 464-2088.

Ficcadenti points out the lock lubricant complements and supports the 28-in. x 32-in. product display board, which allows customers to view, handle and compare a range of Master Lock ProSeries® products. This includes steel, brass, aluminum and resettable combination locks, as well as Commercial Laminated padlocks. Known as DB001 for ordering purposes, the product display board also includes information on various Master Lock keying options, the exclusive Edge® Key Control and BumpStop® protection.

DB001’s QR codes enable in-store customers with mobile phone applications to instantly link to a special Master Lock mobile site for detailed information. Once they’re connected to the mobile site’s Home page, they can click to learn more about ProSeries® padlocks, keying and key control, or view a video on BumpStop® technology.

“This board can help locksmiths move products they already have in stock, and also generate interest in additional purchases,” observes Ficcadenti. “The QR connection links users to even more information than a locksmith may have at his fingertips, while allowing him to cut keys or otherwise service user needs at the same time.”

The interactive board, with a $549.95 retail value, can be ordered from authorized Master Lock Company distributors. 


Request More Information

By clicking above, I acknowledge and agree to Endeavor Business Media’s Terms of Service and to Endeavor Business Media's use of my contact information to communicate with me about offerings by Endeavor, its brands, affiliates and/or third-party partners, consistent with Endeavor's Privacy Policy. In addition, I understand that my personal information will be shared with any sponsor(s) of the resource, so they can contact me directly about their products or services. Please refer to the privacy policies of such sponsor(s) for more details on how your information will be used by them. You may unsubscribe at any time.