Kwikset Introduces Covid-19 Dealer Support Program

July 17, 2020
The program will provide dealers and distributors with actionable advice and support to help spur sales during the pandemic.
Kwikset L 10208389 5f11cdcb93e5a

Kwikset, the leading residential lock manufacturer, introduced a COVID-19 Dealer Support Program. Created to provide actionable and relevant support, the program includes specific tools and guidance that can help dealers and distributors continue to sell during this challenging time.

The program includes best-practices marketing strategies, dealer case studies and COVID-19 centered, direct dealer support.

“We are not trying to offer generic advice or material that is easily found on the CDC or WHO website,” says Nick English, Kwikset director of sales. Rather, we want to help dealers and integrators continue to conduct business and provide them with best practices and guidelines that have been proven effective.”

As part of its COVID-19 Dealer Support Program, Kwikset will provide dealers and distributors with sales tools specifically created to help dealers and integrators navigate the potentially rough waters ahead for their businesses and give them general business and industry-specific methods to keep their businesses running. These include:

  • Best Practices Guidelines: These include outbound marketing strategies geared toward jump-starting sales and easing customer worries; and general marketing strategies, including addressing inbound customer concerns, exploring install versus DIY options and setting realistic expectations. Guidelines can be used in real-time sales, as well as for blogs and social-media posts.
  • Case Studies: Kwikset will provide insight into the ways that a number of dealers use creative approaches to maintain customer relationships and increase sales. Case studies will be used in a Smart Security blog, social media, emails and more. The articles will be designed to inspire idea exchange and sharing of success stories.


Request More Information

By clicking above, I acknowledge and agree to Endeavor Business Media’s Terms of Service and to Endeavor Business Media's use of my contact information to communicate with me about offerings by Endeavor, its brands, affiliates and/or third-party partners, consistent with Endeavor's Privacy Policy. In addition, I understand that my personal information will be shared with any sponsor(s) of the resource, so they can contact me directly about their products or services. Please refer to the privacy policies of such sponsor(s) for more details on how your information will be used by them. You may unsubscribe at any time.