Ziptide Nov. 2016

Nov. 1, 2016

Google Misinformation

Some locksmiths in the Edmonton Alberta Canada have recently discovered a problem with their Google Listed information.  A customer called to check: are we really closed?  He said our google information says that we are “Permanently Closed.”  This was a surprise to us as we have been established in the Edmonton Area since 1972.

When we checked our Google information, there is was, showing Lang Locksmiths Ltd. “Permanently Closed.”  We then checked other lock shops in our area and we found four other shops where the “Permanently Closed” information was shown.  I then called these other shops and some had also just found out about this and others were surprised at this had happened.  They were not happy; they were annoyed.  It seems that someone has gone and deliberately made these changes.

We had a difficult time contacting Google.  Finally we were able to contact them; it seems that Google only communicates by E-mail.  They said that they would look into it.

About 2 weeks later we got a phone call from Google stating that they have removed the “Permanently Closed” information and that they are sending us and information card which will have a code number on it to indicate that we own our name and business.  By using this code, only we can make changes to our Google information.

The big question I have is: who would make this very unethical change? Is it a competitor who is mad at us? Is it the hacker wanting to cause computer problems? Is it the “Scam Smiths” or the “Bait and Switch” guys? Or maybe all of the above?

What can we do about this?  Has it happened elsewhere in North America?  Having gone through this situation, we now check our Google information’s weekly, and I recommend all lock and safe shops in North America check their Google information weekly.

The Google contact is:

Robert A Lang CML,CPS,CJL

Lang Locksmiths Ltd.

Edmonton, AB

More Questions? Visit Discussion Forums

Got a challenging question about a recent installation? Our online discussion forums might just have the answer you need. 

Post your questions at and see if your colleagues or our editors can provide an answer.  Forum topics include Ask An Expert (moderated by editor in chief Gale Johnson), General Locksmithing, Electronic Access Control, Safe Servicing and Automotive Locksmithing. 

Subscribe To ENewsletters

Want monthly updates delivered right into your Inbox? Subscribe to Locksmith Ledger’s four monthly enewsletters.

  • Our issue promo enewsletter gives readers an online preview of each new issue.
  • ProductWatch showcases the newest products being marketed to locksmiths.
  • EventWatch notifies are readers of upcoming trade shows and educational opportunities.
  • Notes from the Editor is a timely, interesting monthly report from Editor-In-Chief Gale Johnson.

Just visit, select the newsletters you would like to receive, and type in your email address, and soon these monthly updates will arrive in your Inbox.

Send Your Letters

The editors of Locksmith Ledger welcome reader input. Share your comments and suggestions on any of our articles or general industry trends and topics. Share your opinions on relevant topics like locksmith licensing, the shift from key to keyless for both automotive and residential, and the state of our industry in general. Let us know what works and doesn't work for your business.

Letters can be mailed to Locksmith Ledger, 125 Wilke Road, Suite 300, Arlington Heights, IL 60005. They may be faxed to 866-827-8020 or E-mailed to [email protected].