Z-Wave Alliance Releases 2023 Ecosystem Report

March 13, 2023
Report unveils data on global smart home device ownership, with U.S. leading the way

BEAVERTON, Ore.—The Z-Wave Alliance, the standards development organization dedicated to advancing the smart home and Z-Wave technology, released its fourth-annual Z-Wave Ecosystem Report providing an in-depth look at growth and challenges for the smart home market globally.

Building on the Alliance’s exploration of the U.S. market in the 2022 Ecosystem Report, the report examines key growth points in the U.S. and comparative data from the UK, France, and Germany. The report takes a deep dive into the importance of interoperability, impacts on purchasing behaviors, and assesses primary barriers to smart home device adoption.

Key insights from the report include:

  • The market is healthy and eager to grow, with the U.S. leading global smart home adoption and impressive year-over-year growth in the UK, France, and Germany. 
  • Z-Wave Owners across all four countries are generally more satisfied with their security systems and are more likely to purchase additional smart home devices in the next six months. Highest interest was indicated for sensor kits, especially for electrical and fire safety, and water usage.
  • Interoperability with products already owned is a top requirement for future purchases across all three EU countries as well as the U.S. market. The importance of interoperability increases exponentially as more devices are owned. In the U.S. alone, 54% of device owners consider interoperability an important consideration in their next purchase.
  • The new end-user expectation is basic smart home technology in any new home. Over half of smart home device owners, and expected movers, in the U.S., UK and Germany would like their next home to have at least basic smart home technology, for which they would pay extra. 
  • DIY vs Pro Installation: A strong pattern has emerged suggesting growing consumer confidence for investing in smart home products. However, the report reveals ample opportunities for the professional channel to enable direct-to-consumer sales of add-on devices.

“The 2023 Z-Wave Ecosystem Report provides a much-needed referendum on interoperability,” said Z-Wave Alliance Executive Director Mitch Klein. “The findings in the report arrive at a critical moment in the maturity of the smart home to offer insights across the category, globally. The report follows in the stead of exciting Z-Wave news including surpassing 4,100 certified devices, the first Z-Wave Long Range products, new board members, as well as the completion of the Z-Wave Source Code Project. The details within the 2023 report are instrumental in helping guide business decisions as we navigate what could be the most exciting year of smart home market growth thus far.” 

Beyond data, the report includes a case study from MCA Systems S.A.S detailing the dramatic energy savings achieved by integrating an award-winning Z-Wave-enabled Horus solution into hotel properties.

The complete Z-Wave 2023 Ecosystem report is available for download here. Z-Wave Alliance members also have exclusive access to the full 145-page research report via their member portal. The complete proprietary data report is available to purchase by non-members or, is included in any new or renewal memberships. Contact the Z-Wave Alliance at [email protected] with questions on membership. 

The Z-Wave Alliance is a standards development organization dedicated to developing and advancing Z-Wave technology as an open and internationally recognized ITU standard (G.9959) for smart home and IoT solutions. Learn more at www.zwavealliance.com.

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