ASSA ABLOY's Breadth of Products on Display at GSX 2026
ASSA ABLOY is displaying its brand power, Sept. 12-14, at the World Congress convention center in Atlanta, highlighting their breadth of products and services at GSX 2026. This year’s theme, “Always there,” speaks to how the company has been a trusted industry leader for decades, securing the places where people live, learn and work.
“At GSX, we’re highlighting what has always been at the heart of who we are: Always There,” says Kenny Web, ASSA ABLOY’s director of Experimental Marketing. “Our solutions may be in the background, but their role is essential. The solutions allow people to move seamlessly through their day with confidence, safety and convenience.”
Web says being “always there” is about more than the opening and securing doors. “It's a commitment to our customers, partners, and end-users, and it means continually investing in innovation, listening to evolving needs, and delivering solutions people can depend on today and into the future,” he explains. “For us, being Always There means never standing still. It means listening to our partners, anticipating what's next, and continuously innovating to create safer, more secure, and more accessible environments. It's a commitment backed by decades of expertise, passion and our trusted partnerships.”
Angelo Faenza, head of Digital Access Solutions at ASSA ABLOY, adds, “We greatly value and cherish every opportunity to connect with our customers in person and further develop those relationships,” says. “GSX offers a unique and invaluable chance for these in-person interactions, and we are truly appreciative of this opportunity. This year, we are showcasing a comprehensive lineup aimed at helping end users enhance safety, improve efficiency, and create more secure environments.”
Brand Power on Display
Once again ASSA ABLOY has a large presence at the show, featuring the following booths:
· ASSA ABLOY – Booth 1421
· ALCEA – 1515
· Ameristar – 1433
· Entrance Systems – 1333
· HID – 1323
· LifeSafety Power – 1123
· Mercury – 1223
· Mul-T-Lock – 1616
· Securitech – 1614
· Traka – 1233
· Wallace Perimeter Security – 1533
“Visitors to the ASSA ABLOY booth can experience these solutions firsthand and learn how our expanding portfolio helps customers modernize security, improve operational efficiency, and create more connected facilities,” says Web.
Some of the highlighted products this year at GSX include:
· Corbin Russwin and SARGENT LNK100 with Aperio technology: The LNK100 combines the reliability and flexibility of our Aperio real-time wireless technology with the simplicity of a fully electrified escutcheon. It requires minimal prep and installs in minutes while providing real-time monitoring and control with a grade 1 mechanical lock, securing your openings with confidence without the high installation cost of traditional access control. Designed for interior applications that need electric locking and wireless access control, the LNK100 offers a streamlined alternative for securing openings.
· The DoorBird D22 IP Video Door Intercom builds on the success of DoorBird's proven D21 series, delivering the next generation of premium entry communication. Combining the trusted performance that made the D21 a market favorite with enhanced technology, advanced security, and seamless connectivity, the D22 delivers a sophisticated entry experience. Featuring a crystal-clear 5 MP camera with an ultra-wide 180-degree field of view, the D22 provides exceptional visibility and enables seamless two-way communication and remote access via the DoorBird app. As the evolution of the bestselling D21 platform, the D22 offers installers a flexible, future-ready solution that enhances both convenience and security. Its sleek, modern design complements contemporary architecture, making it an ideal choice for projects where performance, reliability, and aesthetics are equally important.
· Control iD iDFace Max: With its modern design and elegant finish, iDFace Max is the ideal device for monitoring and controlling venue access through facial identification technology. Its advanced algorithm and high-quality cameras allow the identification of up to 100,000 faces (1:N) with face liveness detection and identification of users with and without a mask. iDFace Max has an integrated SIP intercom* with TCP/IP and USB connectivity. The device also features a large 7-inch LCD touchscreen display, allowing for easy and intuitive navigation to configure access rules and view reports. Control iD iDFace Max delivers next-generation biometric access control with fast, accurate facial identification, advanced liveness detection, and a sleek touchscreen interface, helping organizations enhance both security and user convenience.
· SiteOwl is a physical security lifecycle management platform that centralizes how enterprise security teams and security integrators design, deploy, and manage security systems. It replaces disparate tools such as CAD drawings, spreadsheets, PDFs, emails, and paper records with a unified platform that connects digital floor plans, device data, project execution, and service history. Through every phase of the lifecycle, from system design to installation and ongoing maintenance, SiteOwl provides real-time visibility into project progress, field work, service history, and warranty information. SiteOwl enables security teams and their vendors to collaborate effectively, reducing errors in design while accelerating project and service delivery. By creating a complete digital record of every security device and project, SiteOwl helps organizations make better operational, maintenance, and capital planning decisions.
· SHH Option for SARGENT PE80 Series and Corbin Russwin PED4000 and PED5000 Series Exit Devices: Doors are among the most frequently used elements in a building, yet their impact on the acoustic environment is often overlooked. The new SHH option for SARGENT PE80 Series, Corbin Russwin PED5000 Series, and Corbin Russwin PED4000 Series exit devices was designed to help address operational noise at the opening while maintaining the durability, reliability, and Grade 1 performance expected from industry-leading exit devices. Certified to BHMA's Acoustic Hardware Standard and engineered to exceed the standard's minimum performance requirements, SHH provides a new solution for healthcare, education, commercial, and institutional environments where sound is an important design consideration.
· StormPro Storm Shelter Impact Protective Systems, certified to ICC 500-2023 and FBC FL#40296, now feature expanded labeling options for greater clarity and compliance. Flush and glazed StormPro assemblies include both tornado and hurricane labeling, with durable Mylar labels provided as standard and optional metal labels available upon request.
Cloud-Based Access Control and Software Demos
ASSA ABLOY is also featuring software demos at the booth this week, including Openings Studio, a cloud-based building information modeling (BIM) solution for designing, specifying, and managing door openings, frames, and hardware.
In addition, the company is also demonstrating SiteOwl, their comprehensive, cloud-based lifecycle management platform designed to modernize how security integrators design, deploy, document, and maintain physical security systems. SiteOwl is transforming how security systems are designed, deployed, and managed. “This cloud-based platform gives integrators and end users greater visibility into their physical security infrastructure, helping streamline operations, improve documentation, and support smarter decision-making throughout the system lifecycle,” notes Web.
For small and medium-sized businesses, the company is showcasing the latest from Centrios, a simple, reliable access control solution that delivers an easy-to-manage, cloud-based, scalable platform tailored to this market.
In addition, PERSONA Campus Online, ASSA ABLOY’s access management platform for colleges, universities, and K-12, is also demonstrating new features, including custom dashboards, graphical mapping, elevator control, visitor management, and more.
Security Industry’s Future Looks Bright
Looking ahead, ASSA ABLOY is excited about the growing convergence of physical security, access control, and connected technologies. “From intelligent locking solutions and advanced biometric readers to cloud-based platforms like SiteOwl and smart entry solutions from Control iD, DoorBird, ASSA ABLOY ACCENTRA Digital, and more, we're helping customers move beyond simply securing openings to creating smarter, more connected facilities,” says Web. “These innovations provide greater visibility, improved operational efficiency, and actionable insights, empowering organizations to make better security and facility management decisions throughout the lifecycle of their buildings.”
He adds that the company is excited to work with their partners as organizations increasingly see security and access control as a strategic business platform that improves operations, supports cybersecurity initiatives, enhances occupant experiences, and provides data-driven insights that create competitive advantages.
“For example, executives can review occupancy trends to inform real estate planning, while facilities managers can identify peak traffic periods to schedule maintenance accordingly,” he points out. “Security professionals still monitor alarms, credential activity, and unusual events, but now they also have deeper analytics that surface long-term trends rather than isolated incidents.”
He continues, “Organizations expect their technology investments to deliver measurable outcomes, and security and access control are well positioned to meet that requirement. By turning everyday access events into meaningful operational intelligence, tying physical and digital identity management together, and supporting security strategy at the enterprise level, security and access control have become a strategic business platform that protects facilities while helping them operate smarter and prepare for an increasingly connected future.”