ASSA ABLOY Unveils New Branding and Products at ISC West 2026

ASSA ABLOY is in full force this week at ISC West, with 13 of its brands exhibiting and showcasing their latest and greatest products and services, including ASSA ABLOY Opening Solutions (#8061), ASSA ABLOY Entrance Systems (#10063), ASSA ABLOY ACCENTRA (#7071), Ameristar (#8075), HID Global (#9053), Kwikset (8070), LifeSafety Power (#9073), Mercury Security (#8053), Mul-T-Lock (#8066), Securitech (#7070), Site Owl (30106), Traka (#7077), and Wallace Perimeter Security (#8085).

In addition, the company is unveiling a new look for 2026 and highlighting some of its branding updates here at ISC West this week. “We’re excited to introduce updated branding for ASSA ABLOY at ISC West. It’s inspired by our core values of empowerment, integrity, and innovation,” says Dan Foppe, national tradeshow manager, ASSA ABLOY Door Security Solutions. “This year, our booth reflects that commitment by showcasing the latest advancements shaping what’s next in access control, such as biometric devices, unified access control software platforms, and more.”

The rebrand also includes the introduction of new colors, updated fonts, and a modernized design language, which are on display here in Las Vegas. 

“This rebrand better represents the company’s forward-looking vision and commitment to innovation and reflects how the company is evolving to meet the future, always staying future-forward,” Foppe explains. “The updated identity demonstrates a commitment to adapting, growing and remaining responsive to the needs of customers and partners in a rapidly changing environment. Although the appearance has changed, the company's core values and dedication to providing exceptional access control solutions remain unchanged.” 

Back by popular demand this year are ASSA ABLOY Learning Labs, which the company introduced last year at ISC West. 

“The response was overwhelmingly positive, both here and at other major security events throughout the year,” says Foppe. “This year, we are bringing them back with sessions running at the top of each hour throughout the show. The Learning Labs cover a range of topics from facial identification in access control to securing data centers and understanding how to secure critical infrastructure sites, and more. They are all designed to deliver practical insights and industry trends.”

The company is also excited to host its 20th Annual ASSA ABLOY Breakfast at ISC West, on March 26, from 8 a.m. - 9:30 a.m., featuring a panel of experts that includes Peter Boriskin, CTO, ASSA ABLOY Americas; Angelo Faenza, head of Digital Access Solutions, ASSA ABLOY Opening Solutions; Bryan Acre, Special Systems manager, Valero; Ken Shreve with NT Global Data Centers; and John Hines, Corporate Security Services manager with Las Vegas Valley Water District. These panelists will discuss the critical infrastructure market and how the market is shifting to include new sectors that may not have been thought of before, and how this shift is opening new business opportunities across the industry sector.

A Look at What’s New

In the second half of 2025, ASSA ABLOY acquired SiteOwl, a physical security lifecycle management software platform, and the company is “happy to welcome the SiteOwl team to ASSA ABLOY, and excited to be showing software demonstrations of SiteOwl in our booth,” says Foppe. “[Their booth] is positioned right next to Openings Studio, the building information management software, so the viewer to see both demonstrations and learn how these systems complement each other and give an end-user full control over physical security products and building information. The acquisition of SiteOwl strengthens our software suite, complementing Openings Studio’s powerful BIM‑driven specification and design tools.”

There are also some big announcements from ASSA ABLOY ACCENTRA Digital, which brings intelligent, simplified access management to multi-tenant and mixed-use properties, senior and assisted living communities, and off-campus housing. 

“We’re thrilled to expand the platform with partnerships and integrations from LifeSafety Power, DoorBird IP video intercoms, Control iD UHF long-range parking devices, and several other partners coming soon,” Foppe explains. “Additionally, we will feature our FE/BR (forced entry/bullet resistant) Door, which offers the utmost in DOS [U.S. Department of State] certified ballistic and forced-entry resistance. In addition, we’ll be showcasing our EMI-RFI Shielded door for data centers.”

Centrios, which is an access control solution built for small-to-medium-sized businesses, is highlighting its recently introduced exit trim for doors requiring exit devices, including front entrances, rear exits, and stairwells. Centrios provides flexibility for both new construction and existing openings. Businesses can manage schedules, credentials, and view activity from anywhere using the Centrios app. Durable and easy to install, the exit trim brings streamlined access control to important commercial openings.

Corbin Russwin and SARGENT also recently released an updated feature in the IN220 PoE access control lock, which includes enhanced features of an LED status indicator and audible alarms to eliminate guesswork around which openings are secured and alert when doors are held or forced open. The IN220 supports a wide range of credential types, including mobile access, and is also available with a keypad for multi-factor authentication. It features HID OMNIKEY SE reader core technology

LifeSafety Power is highlighting a new rackmount form factor to the Unified Power Solutions line. Entered in this year’s SIA New Products and Solutions Awards, the REK Series delivers a wall-mount style service experience inside a standard 2-post server rack. With its integrated HES KS210 OSDP server lock, the 15U enclosure is a secure solution for space-constrained environments like IDF rooms, where door clearance and security previously limited available options. REK systems feature integration with Mercury LP or MP Series or Software House (SWH) iStar Ultra, Ultra SE, or EDGE G2 controllers.

New Products, Technology and More

NorBell, a winner of the internal ASSA ABLOY Innovation Challenge, is debuting this week at ISC West. This product automatically has a bell that rings when the door opens, and pairs with the Norton Rixson 1600 Series Door Closer and is a fully mechanical product driven by the pinion. This product requires no batteries, wires, or electricity. With easy installation, no drilling required, and the ability to mount the product in minutes, it is perfect for shops, boutiques, small dealerships, or anywhere with foot traffic. 

ASSA ABLOY is also excited to showcase the newly launched indoor station from DoorBird. Indoor stations A1103 and A1104 combine cutting-edge technology with a 7-inch IPS touchscreen display. The A1103 model features a practical touch bar, while the A1104 features an elegant stainless-steel element. Both models feature HD video and two-way audio communication. The solutions offer flexible installation with network connectivity via PoE and WiFi.  

The company is also showcasing OptiCoat, which offers realistic wood and marble patterns for door hardware of all kinds, and is ideal for elevating projects where every detail matters, including upscale hotels, offices, and multi-family spaces. With 13 readily available finish options, plus custom capabilities, matching opening hardware to the overall style of your facility has never been easier. 

In addition, the PDU8000 and PDU8500 panic devices from Rockwood are on display, which now support optional Request to Exit (REX) functionality, enabling them to monitor exit activity and accurately log when a user activates the push bar. This feature is not available for fire-rated or ADA-compliant PDU8500 models. For PDU8000 devices, the functionality is compatible only with P-style openings and cannot be used with models featuring a 2-3/4" door rail or ADA-compliant panic devices. 

ASSA ABLOY also announced it is expanding its advanced credentialing portfolio with biometric solutions from Control iD, including their iDFace Max facial identification devices that offer fast, scalable, and secure authentication, supporting up to 100,000 templates and enhancing both convenience and system flexibility.

“Together, these technologies reinforce our commitment to a unified, software‑forward access experience,” Foppe adds.