People and Places

Jan. 11, 2011

ADI Appoints Flink GM & VP, North America

ADI has appointed Michael Flink as general manager and vice president, ADI North America, responsible for driving business initiatives across the United States, Canada and Puerto Rico. He will oversee all operations including sales, marketing, customer service, inventory and logistics.

Flink joined Honeywell in 2003 as the vice president of marketing for ADI North America. He was asked to launch the company's international expansion in Europe, where 32 offices were opened in the first year. Under his leadership, ADI completed the acquisition of Gardiner Groupe Europe and extended its international operations into 14 countries across the region. Most recently, Flink served as the general manager for Honeywell Security Middle East, where he opened the first office in the region and established the sales, marketing, technical support and supply chain to serve customers in 22 countries.

"Michael is an accomplished leader who brings a wealth of experience in delivering results that are influential in driving business growth," said Tom Polson, president of ADI. "I look forward to working with Michael as we continue to expand ADI's position as a leader in distribution."

"I am very proud and excited to be part of the ADI team. Our company is well positioned for growth, and we will continue to focus on helping dealers increase their businesses and maximize their value," said Flink. "With our product offering, market knowledge and experience, I am confident ADI will continue to grow and expand our customer relationships and initiatives."

ADI is a leading global wholesale distributor of security and low voltage products, with over 200 branch locations. For more information about ADI, visit

U.S. Lock Launches New Web Site

U.S. Lock, a national distributor of security hardware and access control products, has launched its new Web site,, containing more than 10,000 security products with detailed item descriptions and color photos.

In addition to a wide selection of security products, the new features a clean design and streamlined navigation, making the site more intuitive and user-friendly. The site's powerful search engine enables users to quickly find products which can be further sorted by price point, manufacturer name, and category. Locksmiths and security professionals will benefit from the site's new real-time pricing and availability check capabilities.

"U.S. Lock is focused on serving locksmiths and security professionals and our customers rely on us to provide them with a broad product selection, exceptional value, and unparalleled service—including over the Web," said Lauri Christiansen, U.S. Lock's director of marketing and business development. "We are excited about the value and convenience that brings to our customers. With our new Web site, we've made it even easier to search for and order products; it is another convenient way to do business with us. Customers can order via or continue to contact their sales representative for personal assistance while viewing products online. It is all about choice."

Key features of the new include: online ordering; real-time pricing and product availability; web specials and discounts; an easy-to-navigate product catalog; an advanced search engine with the ability to search by manufacturer, model number, or description; one-click shopping lists and favorite lists; express checkout; order tracking; instant account information access with the ability to view invoices and credits; the ability to create custom catalogs; and online web help, customer service, and technical support.

U.S. Lock is a national distributor of security products and access control products with locations in Brentwood, NY; San Bernardino, CA; Louisville, KY; Charlotte, NC; and Jacksonville, FL.. U.S. Lock is a registered trademark of Interline Brands.

Tri-Ed / Northern Video Acquires Security Data & Cable HQ

Tri-Ed / Northern Video announces its acquisition of Security Data & Cable HQ. SDC's two locations in Houston and Austin, Texas will now operate as Tri-Ed/Northern Video Distribution and the existing sales staff will continue to manage both branches.

"Tri-Ed / Northern Video continues to increase its U.S. footprint and serve a growing customer base," notes Pat Comunale, president and COO. "We welcome our new sales team - Jay Piper, Danny Cranford, Erin Green and David Wilson - and look forward to meeting and exceeding the expectations of security professionals in our new Houston and Austin locations."

Tri-Ed / Northern Video Distribution has added Gary Perlin to its Product Marketing department. Perlin will serve as Director of CCTV Products and be based out of the corporate office in Woodbury, NY.

Perlin most recently served as VP of Video Product Management for a leading industry manufacturer where he developed and directed their line of CCTV products.

For more information, visit

OnSSI Enhances Sales Team

OnSSI, the #1 manufacturer of open-platform network video management software in the Americas according to IMS Research, today announced three new positions on the OnSSI sales team. Joining the company are Trevor Newton as Western region manager and Steve Kingsbury as Mid-Atlantic region manager. Brad Anderson, formerly Mid-Atlantic region manager, has been appointed to the new position of national sales manager-channel partners.

"With their established credentials, these three sales professionals have the proven talent and experience to drive sales and help maintain OnSSI's upward growth trajectory," said Mulli Diamant, vice president of sales, OnSSI. "The additional support and expertise they offer will complement our strong product portfolio and distribution channel."

Newton joins OnSSI with a background in systems engineering and more than 20 years of experience in the industry with companies such as VideoIQ and Lenel Systems.He will have sales responsibility for the States of Alaska, Washington, Oregon, Idaho, Montana, Wyoming, California, Nevada, Utah and Arizona.

Prior to joining OnSSI, Kingsbury was a Principal at Perimetric Intelligence and previously held sales and management positions with Optellios, Fiber SenSys, Siemens and Honeywell. The Mid-Atlantic region comprises Michigan, Indiana, New Jersey, Delaware, Pennsylvania, Ohio, West Virginia and Kentucky.

As national sales manager-channel partners, Anderson will use his industry knowledge and sales skills to help guide OnSSI forward by expanding markets and capitalizing on OnSSI's video management solutions.

OnSSI's Ocularis software platform makes it easy to monitor and maintain even the largest video surveillance and physical security systems. With a highly intuitive interface, Ocularis provides real-time access to video from every camera, in any combination, and manages all the recording, archiving and video format settings for any number of cameras and camera groups to optimize hardware and storage resources and lower the total cost of ownership. Detection and evaluation of events is reduced to minutes using the powerful investigation tools of Ocularis.

For more information on OnSSI, visit