Locksmith Reading List

In Episode 12 of The Locksmith Security Network Podcast, host Wayne Winton sits down with Marty Jalove, coach, author, and business strategist, to discuss the must-read books and practical principles that can help locksmiths start, manage, and scale a successful business.

After some introductions and talk about specialty tools for the locksmith industry, the discussion turns to the importance of a marketing plan and some valuable reference books.

First is Jalove’s own book, The Locksmith Marketing Playbook, which is available through locksmith distribution (via Hudson Lock) and on Amazon.

Additional books mentioned include:

• The E-Myth Revisited – Michael E. Gerber
• Think and Grow Rich – Napoleon Hill
• Atomic Habits – James Clear
• Extreme Ownership – Jocko Willink & Leif Babin
• Man Up – Bedros Keuilian
• The Perfect Day Formula – Craig Ballantyne