People & Places, June 2014

June 2, 2014

ADI Opens 100th US Location

ADI has opened a new branch location in La Vista, Nebraska that will further expand its North American footprint and the first of a new ‘express’ store layout. The new ADI Express store provides more dealers with access to the products and tools they need to build complete systems.

The ADI Express concept was developed to reach new geographic markets, and reduce travel time between locations to better serve dealers. The new, smaller ADI store format will be about 3,500 square feet, almost half the size of most ADI branches, and will feature a sales counter, dedicated training space and a fully stocked warehouse. Similar to ADI’s larger branch locations, the ADI Express model offers product aisles and interactive end cap displays in a capacity suitable for the smaller floor plan. The smaller retail location offers the same product availability, inventory and service as ADI’s 99 other branch locations.

“After successfully opening two new branch locations less than two years ago, we are officially ready to continue our expansion efforts. Opening our 100th location and adding a new store design marks a significant milestone for ADI,” said Michael Flink, president of ADI Americas. “The shift to a smaller storefront in new geographic markets allows us to expand our reach in a financially responsible way, and we are extremely excited to open our doors at this new location. We look forward to opening several more branches over the next few years.”

ADI celebrated the new branch location with grand opening events on May 1. The ADI Omaha Express Store is located at 12112 Centennial Road, Suite 7, in La Vista, Nebraska. Telephone: 402-597-5058. Fax: 402-597-5029.

With this new location, ADI operates 100 sales branches to support security and low voltage dealers across North America. In addition, ADI has a total of nine hub facilities that house an abundance of inventory to ensure local branches are fully stocked at all times. For more information about ADI, visit

NAPCO Promotes Phillips

Napco Security Technologies announces the promotion of Brandt Phillips to director of sales, commercial fire & security. In Phillip’s new role at Napco, he’ll have a Commercial Systems Solutions focus in fire and intrusion systems, combining multi-technology addressable, conventional and UL-Commercial Grade wireless fire and burglary devices, as well as new wireless and networked communication options, and remote systems management. Brandt, a third generation member of the security industry, has worked on the manufacturing side for 12 years, before which he spent 10 years as a dealer/integrator, owning and operating multiple security companies. He began his career with Napco as mid-central regional sales manager.

On May 15th, Brandt introduced a Napco-sponsored ESX-hosted webinar, “The Next Profitable Battle Ground: Commercial Systems,” with a dealer panel and moderator, George DeMarco, advocating dealers put new cost-competitive commercial technologies to work, to pursue the marketing and sales of lucrative commercial system accounts vs. vying for low/no-profit with mammoth mass, free-alarm residential companies.

Phillips can be reached directly at [email protected] or 1-800-645-9330, Ext 353. 

Sigmund Joins Codelocks

Irvine, CA – Codelocks, a leading manufacturer of standalone access control products, has appointed Mike Sigmund as manager of business development. The appointment follows the company’s recent expansion into new and bigger offices in Irvine, Calif., to support growth in demand for its mechanical and electronic battery-operated locks.

“Mike is a results-driven executive with over 25 years’ experience in the lock and security industry,” explains Grant Macdonald, president. “We are delighted to have someone of Mike’s caliber join our growing team. His experience will help us continue to expand our customer base within our vertical markets, to end users directly and through distribution channels.”

Sigmund previously worked for NAPCO Security Technologies, Inc., Kaba Access Control and LAB Security Systems. He will focus on new business development in the Central States region. 

 “Codelocks offers quality products that are competitively priced. This, along with some great new product features, gives me the opportunity to continue to work with the contacts I’ve built up during my long career in the access control industry. I’m looking forward to helping Codelocks increase its market share,” Sigmund says.

Key Management Changes At Tri-Ed

TRI-ED Distribution announces several management changes and promotions. Mark Ingram is joining TRI-ED as vice president of U.S. sales. Most recently, he served as director of U.S. sales for FST21. Prior to that, he worked as manager of strategic distribution sales for Pelco by Schneider Electric, president of Visonic Americas and VP at ADI.

TRI-ED President and CEO Pat Comunale announces the following internal promotions:

James Rothstein, formerly executive VP, has been promoted to Chief Marketing Officer (CMO) and will focus on supplier relationships and strategic marketing.

Mirza Chughtai, VP of Information Technology, has been promoted to Chief Information Officer (CIO).

Gary Perlin, formerly director of CCTV Products, has been promoted to VP of strategic sourcing. Among his new responsibilities will be video product management and overseeing the cable and datacomm product category.

For more information, visit

Tamrom USA Company Management Reorganization

Commack, New York - Tamron USA announced the reorganization of the US operations that merges the responsibilities of the previously separate areas of business. With this restructure, the newly appointed senior managers now hold responsibility for both the Photo Imaging Optics and the Industrial Optics divisions of the company.

Gregg Maniaci was promoted to Senior Manager, Eastern Region, and Daniel Davies was promoted to Senior Manager, Western Region, overseeing sales activity for both the Photo Imaging & Industrial Optics Division in their respective territories.

“As the pace of business in both the B2C and B2B areas of our operations quickens, we have streamlined the company to a structure that allows sales and profit management of both divisions under one senior manager for each region. This change will allow us to react more quickly to the changing business climates in both areas and will provide the company with even better management of profits and customer relations to ensure a healthy outlook in the coming years,” stated Tak Inoue, president and CEO of Tamron USA, Inc.

IDN Expands In Grand Rapids, Orlando

IDN-H. Hoffman’s relocation of the Grand Rapids, MI branch to a larger facility enables the branch to accommodate a larger inventory and door operations. The Grand Rapids location now stocks hollow metal doors and frames, weather stripping, thresholds, jambs, and inventory of Best Access Systems Cores, Padlocks, and Leversets. The new location is 900 47th Street, Suite D, Grand Rapids, MI, next door to the previous location.

IDN-Armstrong’s Orlando, FL branch, has moved to 4071-F LB McLeod Road. The new location offers Orlando customers easier accessiblity to the branch, and provides the space needed to more efficiently service the customers’ ongoing security hardware needs. The new location is 4071-F LB McLeod Road in Orlando, FL.

For more information, visit

Zwipe Names North American Sales Director

Zwipe has named Robert (Bob) Fee as North American director of sales, helping smartcard OEMs in North America, their integrators and end-users to leverage the Zwipe biometric card, a contactless smart card credential with on-card fingerprint reading. With the Zwipe card, organizations can have users authenticate themselves directly on the biometric card through something they are, a fingerprint, without having to add biometric readers to their existing smart card readers.

Fee has more than 20 years of domestic and international sales and marketing leadership with technology manufacturers. He was most recently general manager, Americas with LEGIC Identsystems AG, located outside of Chicago. He holds a Smart Card Industry Professional/Government certification from the Smart Card Alliance.

"The Zwipe biometric card already has a pent-up demand among users," emphasizes Fee. "Eliminating the problems of solely deploying PINs and standard cards, the contactless Zwipe biometric card quickly reads the user’s fingerprint in less than a second. Only then will the card system activate the lock. This is much more secure than simply using a standard smartcard, which verifies only something users carry, the smart card itself. I am looking forward to showing the industry a solution that does not require an existing biometrics infrastructure."

"We are very pleased to have Bob Fee join Zwipe in this capacity," adds Kim Humborstad, CEO of Zwipe. "He has a history of bringing new technological solutions to the market in a way that is helpful to OEMs and their marketing and sales channels. We encourage people that need the help of biometrics without having to install a biometrics reader infrastructure to contact Bob at once."

OnSSI Appoints Marketing Director

Pearl River, NY  – Brandi Gil has joined OnSSI as director of marketing. Ms. Gil brings more than a decade of business-to-business experience in the electronics industry to her new position with OnSSI.

 “Brandi is a talented marketing professional with proven success at some of the most highly recognized electronics companies in the world. Her experience will help OnSSI continue to create and engage in new business development opportunities driven by thought leadership and innovative marketing programs,” said Gadi Piran, President and CTO of OnSSI.

Ms. Gil will provide staff leadership and strategic direction on all marketing and communications activities within OnSSI, including product and service promotion, branding, social media, public relations, advertising, Internet marketing, internal communications and industry events. Prior to joining OnSSI, she managed vertical segments for Sony Electronics and led Panasonic’s marketing efforts for Toughbook ruggedized computers.

For more information on OnSSI, visit