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Markets, convenience stores, and large and small hardware stores prominently display items along the checkout aisles or on the counters to trigger a wanted or impulsive (additional) purchase by a customer. The impulsive purchase of an item is one that the customer probably would not have considered if the item was not directly in front of him or her.

Impulse items appeal to the emotional sides of customers. Most items bought on impulse are not considered necessary in the customers’ lives. Impulse buying is not limited to inexpensive items.

A good example of impulse buying is going food shopping when you are hungry and buying those snack items that immediately catch your eye.

Research has demonstrated that the longer a person stays in a store, the more money that person spends. This is why more and more stores do not have straight front-to-back aisles. Markets are beginning to rearrange and resize their aisles to require customers to walk further to get anywhere including out.

For store-based locksmiths, the opportunities to market your business has never been better. There are so many impulse items related to keys and security, that it can be difficult to decide what products to offer your customers.