PHILADELPHIA, PA, June 13, 2012 — The ASSA ABLOY Mobile Innovation Showroom (MIS) is back on the road and beginning the official countdown to ASIS 2012, Sept. 10-13, 2012. Currently with over 70,000 miles traveled to over 100 cities across the country, the truck features more than 100 products across five sections in a 750-square-foot showroom.
The MIS will be on the show floor at the upcoming ASIS 2012 in Philadelphia, PA, and provide attendees the chance to experience a wide range of ASSA ABLOY solutions ranging from the advanced technology of the security continuum, life-safety, sustainable building solutions, aesthetic openings and services and training.
Continuously updated throughout the year, the traveling display is designed to provide an interactive experience of the latest in the range of security solutions for end-users, customers, architects, designers and security integrators.
“The theme of this year’s ASIS show is ‘Driving Security’s Future’ and what better way to do that than with an 18-wheeler tractor trailer! If you haven’t seen the Mobile Innovation Showroom in the past six months, you haven’t seen it at all. We are highlighting a range of brand-new products from across our family of brands that systems integrators can see first-hand exclusively in the truck,” said Sean McGrath, Senior Director of Marketing and Solutions, ASSA ABLOY. “
The ASSA ABLOY MIS will be located at the ASSA ABLOY booth #1708 in the Philadelphia Convention Center, during the show (Sept. 10 –13, 2012) with tours running every 20 minutes.