Kwikset, the leading residential lock manufacturer, introduced a COVID-19 Dealer Support Program. Created to provide actionable and relevant support, the program includes specific tools and guidance that can help dealers and distributors continue to sell during this challenging time.
The program includes best-practices marketing strategies, dealer case studies and COVID-19 centered, direct dealer support.
“We are not trying to offer generic advice or material that is easily found on the CDC or WHO website,” says Nick English, Kwikset director of sales. “Rather, we want to help dealers and integrators continue to conduct business and provide them with best practices and guidelines that have been proven effective.”
As part of its COVID-19 Dealer Support Program, Kwikset will provide dealers and distributors with sales tools specifically created to help dealers and integrators navigate the potentially rough waters ahead for their businesses and give them general business and industry-specific methods to keep their businesses running. These include:
- Best Practices Guidelines: These include outbound marketing strategies geared toward jump-starting sales and easing customer worries; and general marketing strategies, including addressing inbound customer concerns, exploring install versus DIY options and setting realistic expectations. Guidelines can be used in real-time sales, as well as for blogs and social-media posts.
- Case Studies: Kwikset will provide insight into the ways that a number of dealers use creative approaches to maintain customer relationships and increase sales. Case studies will be used in a Smart Security blog, social media, emails and more. The articles will be designed to inspire idea exchange and sharing of success stories.
