Ziptide, Jan. 2014

Defeating Scammers & Getting More Business

 

Editor:

We are constantly aware of the impact scammers are having on our bottom line and the industry in general.

We develop our customer base and then out of nowhere some dirt bag comes along, takes our business away with deceptive practices and we are left wondering what just happened. There is something you can do about it. It's not glamorous or flashy, but it does work.

Send your customers a quarterly newsletter. Hold it right there. Don't skip the rest of this. Hear me out, because this is the difference between looking for work every day and being booked days ahead.

If you use Quickbooks or some other accounting software, you can print off mailing labels. If not, develop a mailing list with something like My Mail List. Print off your labels. Using Word, take 30-45 minutes to make a one-page newsletter. T

his is what I put in it: I spotlight a product of interest such as restricted keys, access control, chip keys and remotes, whatever. There is a small box promoting our Free 32 Point Security Review. Include a section about scammers, letting your customers know what to look for. They don't want to be ripped off. It's short and sweet, keeps you in front of your customers and is easy to do.

Every time we send this out, we get a surge of work and stay on top of our customer's minds. I don't care what others are doing, because my customers aren't looking online or in the phone book for a locksmith. They know who to call. 

Fred Stokley

Certified Locksmith/Alarm Installer

Precision Locksmith Co., LLC

Harrisonburg VA

 

Questions? Try Our Online Forums

Got a challenging question about a recent installation? Our online discussion forums might just have the answer you need. Following are two recent forum questions, along with answers from editor-in-chief Gale Johnson.

Post your questions at http://forums.locksmithledger.com/ and see if your colleagues or our editors have an answer.  Forum topics include Ask An Expert (moderated by editor in chief Gale Johnson), General Locksmithing, Electronic Access Control, Safe Servicing and Automotive Locksmithing.

 

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Send Your Letters

The editors of Locksmith Ledger welcome reader input. Share your comments and suggestions on any of our articles or general industry trends and topics.

Our mailing address is Ziptide, Locksmith Ledger, 3030 Salt Creek Lane, Suite 200, Arlington Heights, IL 60005. Letters can also be faxed to 866-827-8020 or E-mailed to gale.johnson@cygnus.com.

 

 

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