ASSA ABLOY’s Security Professionals Showroom Hits The Road

Targeted to locksmiths, this unique vehicle is filled with hands-on displays of the latest products from five ASSA ABLOY Group brands: Adams Rite, Arrow, HES, Medeco, and Securitron.

In 2008 the economy was in serious trouble and tradeshow attendance was in a steep decline. As a result, ASSA ABLOY decided to refocus its efforts and put our story on the road in order to reach its customers. So in 2009, ASSA ABLOY launched the Mobile Innovation Showroom (MIS), a 53-foot expandable trailer and the first vehicle in our fleet of mobile showrooms. With 66 stops alone in 2009, thousands of end users, locksmiths, security professionals, integrators, and distributors toured the showroom, and a decision was made to add audience-specific trucks to the fleet.

In 2010, we launched the Intelligent Openings Showroom (IOS) for systems integrators and the Decorative Opening Showroom (DOS) for architectural design communities. (RVs 38-feet each) The following year, we launched the Healthcare Solutions Showroom (HSS), geared specifically toward hospitals.

With all the positive feedback on our fleet we are gearing up for a June 2013 launch of our sixth truck, the Education Solution Showroom (ESS) focusing on K-12 security. So as you can see, we have diversified and are continually developing audience-specific showrooms for maximum effectiveness.

Although the SPS schedule for 2013 has already been finalized, interested security professionals can contact their local ASSA ABLOY sales representative and ask to be included in the routing schedule for 2014. For more information, visit


Wendy Bowman is marketing communications director, EMS & OEM Group, ASSA ABLOY. Sean McGrath is senior director of marketing and solutions, ASSA ABLOY.

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