Selling the Right Safe for the Right Application
Sell your expertise. Education your customers on the sizes, types, purposes and features of the safes you carry.
If you deliver the safe, you are responsible until the safe is delivered and installed. If they pick up the safe, the customers are responsible once the safe has been loaded onto their vehicle.
If you deliver, set your fees on the weight of the safe and include a mileage radius. In a large metropolitan area like Los Angeles, basic mileage can be about 25 miles or less. If you are in a smaller city or rural area, mileage can be 100 miles or more. This is because of traffic in a heavily populated area driving 25 miles can take as much time as driving 100 miles in a rural area.
Never discount delivery because a customer is just down the block. The same amount of time is required to load, unload and install a safe, no matter how far the truck travels. Nor should you try to get rich off delivery.
Your competition in most instances offers “Curbside Delivery,” which is included in the price. This means delivery made to the curb at the end of their driveway, leaving the customer to move the safe the final distance and into the home or garage. However, for an additional fee, usually significant, the service will bring it into the customer’s garage or home. Many delivery services do not offer unpackaging, set-up, instructions, packaging removal or bolt down services. Plus delivery can be a number of weeks later.
Before determining the price of delivery, determine if the safe will be on the ground floor or an upper story. If it is being installed onto an upper story, will the floor support the weight? Will the safe fit through the doorway?
Bolting down a safe provides additional security by keeping the safe in one place. UL considers safes that weigh less than 750 pounds to be portable. Bolting down a safe dramatically increases the security. Many safes can be relatively easily opened once they have been laid on their back.
If the safe is to be installed onto a concrete slab floor, using a hammer drill and a good quality concrete bit, bolting down a safe takes little time. Be sure to have a vacuum to collect all of the concrete dust. On a wood floor using the proper anchors can secure the safe.
As a final note, I was told about a Dean Security video that shows how to bolt down a safe onto a concrete slab floor. Here is the link: http://www.youtube.com/watch?v=TZ1BS2AOOWo
For additional Locksmith Ledger articles on selling safes, visit http://tinyurl.com/sellsafes1211.
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