Locksmith Marketing Basics

When business is quiet, take some time to create a flier, search the Internet for organizations looking for a guest speaker, or visit potential customers and drop off your brochure.


Some locksmiths put safe dialing instructions on the rear of their business card. Others provide a calendar or have a magnetic business card that can be put onto the refrigerator.

Personalized key blanks can be ordered having your business name and telephone number. Some locksmiths like neuter bow key blanks that make it more difficult for key cutters to duplicate. Check with your local locksmith distributor for a list of companies that provide the service.

If you direct mail, try a post card. It is economical and does not have to be opened to be read. More people will throw away an unopened envelope if they do not know whom it is from. People will read both sides of a post card for a number of different reasons including the possibility of a coupon or money saving offer.

Once you get in the habit of doing marketing, the task becomes easier.

For marketing to be successful, it must be a continuous task, taking advantage of every opportunity. When business is quiet, take some time to create a flier, search the Internet for organizations looking for a guest speaker, or just going to neighborhood companies and drop off a brochure describing the services you offer.

 

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