Distributor Profile: US Lock

June 3, 2011

Long Island, NY-based locksmith distributor US Lock offers 10,000+ products by more than 100 manufacturers, plus exclusive brands like U.S. Lock®, Legend® and Patton Security Products®. This distributor serves a national market, with counter locations in Long Island, NY; Charlotte, NC; Jacksonville, FL; Louisville, KY; and San Bernardino, CA. Following are Locksmith Ledger’s questions and the responses from US Lock.

How do you support the locksmith industry?

With our national reach, broad product offering, and logistics capabilities, U.S. Lock remains well positioned to serve the independent, mobile locksmith. Our Authorized Dealer Program, one of the first of the kind in the industry, provides independent locksmiths with access to a business building referral program, volume-based financial incentives, access to restricted keyways and various dealer-only special promotions.

Can you explain your Value Proposition for locksmiths who are may be located a distance from one of your locations?

U.S. Lock employs dozens of Account Managers, many of whom are retired locksmiths and/or have over 15+ years of experience in the industry. Each customer is assigned to a Sales Representative to service their account. From there, the relationship begins. Many of our customers have had the same Account Manager servicing their account for decades. This helps our customers enjoy the service consistency that comes with account familiarity.

We have extended hours to better service our customers across the country. Or, customers can order through our website, if that is what they prefer. Their Account Manager still gets the credit for the sale.

Approximately how many different security product manufacturers do you carry in inventory?

Ten-thousand-plus products by more than 100 manufacturers, plus exclusive brands like U.S. Lock®, Legend®, and Patton Security Products®.

What are the advantages of your exclusive US Lock line of products?

U.S. Lock® products are designed with the locksmith in mind, as a high-quality line of products that have strong brand recognition in the market and are intended to improve our customers’ bottom line. U.S. Lock branded products include cylinders, locksets, door closers, electric strikes, hinges, bar holders, hasps, latches, lever sets, handle sets, key blanks, padlocks, door hardware, and much more. We also expanded our Private Label offering with the Big DutyTM Deadbolt in I.C Core.

Can you briefly explain your RX key control program and how locksmiths can participate?

U.S. Lock Authorized Dealers gain access to business building tools like our Dealer Restricted Keyways, which provide exclusive rights to a given keyway within a select geographic territory for subscribing dealers. There a variety of keyways available within each geographic region, should the territory already be taken by another Dealer.

Can locksmiths place orders online?

In early 2011, U.S. Lock launched a brand new website, www.uslock.com, complete with pricing and availability. Other Locksmith friendly features include:

  • Access to more than 10,000 security hardware, access control, automotive and safe products and a recently updated our key selection complete with color photos;
  • Time Savings Tools like Express Checkout and Order Tracking;
  • Instant account information access with the ability to view and sort invoices, credits and more; and
  • Business Building Tools like Custom Quotes and Custom Catalogs

In addition to security products, www.USlock.com also lists choices of electrical, plumbing and maintenance products. Can you tell us about this new US Lock 'one stop' shopping idea?

Our customers now have access to more than 16,000 Convenience (or Maintenance, Repair and Operations) products at very competitive prices. These items are available through our website or by calling a U.S Lock Account Manager. This new offering is designed to save the Locksmith time and money by streamlining sourcing time on common products they need to run their business.

Our offering currently includes a selection of products in the following categories: Appliances; Hardware; Building Materials; Electrical; Gas Products; HVAC; Janitorial; Lawn & Garden; Lighting; Office Supplies; Paints and Sundries; Plumbing and Safety Products.

This offering now positions U.S. Lock as a ‘One Stop Shop’ for our customers’ Core Security Products as well as their Maintenance & Repair needs, saving them a trip to the local Big Box Store.

How can a locksmith obtain your US Lock catalog?  

Locksmiths can contact our National Sales Center @ 1-800-925-5000 and speak to a U.S Lock Account Manager. Or, a Catalog can be requested on line via our new website www.uslock.com.