Growing Your Business Through Strategic Partnerships

Whatever your situation as a locksmith, you probably are looking for ways to grow your business. But in order to grow your business and compete with the larger players, you need a plan. You need sales leads, you need to advertise and you need to obtain...


For all of the big talk these dealer programs espouse, I ask this: How many authorized dealers have you met that aren’t living paycheck to paycheck? Today the dealer program gives you say $1000 for a contract and in a few months they take the $1000 back from you because they were incapable of satisfying their new customer.

When we buy a contract, we buy it. It’s our contract and collecting from the customer is our job. We don’t come back to you at a later date and take our money back. Our members never have to worry about being surprised by an unexpected debit from their account.

On your webpage (http://www.onlinealarmquotes.com), there are several categories (residential, CCTV, medical emergency, etc). Can a dealer be listed in more than one category?

Absolutely. We prefer full system integrators.

Are you a central station?

No we are not. We contract with a major central station that offers our members substantial discounts on their rates and that we use to monitor any account we purchase.

Who cannot become a member?

Unlicensed, inexperienced, and/or uninsured companies. Companies with shady and unethical business practices, an unsatisfactory reputation with their customer base, companies that have no business in this industry. We weed them out during the approval process. Again, we prefer the small guy that is a full system integrator, but we will entertain all companies that are excellent at what they do.

Dealer programs claim they vet their prospective dealers and police their dealers, but now if that were true we wouldn’t see or hear countless complaints from end users and our industry wouldn’t be viewed as on par with the timeshare industry when it comes to ethics.

We want the hard working, ethical business people that are looked upon as insignificant members of this industry. Our program will help elevate them above the fray and bring them into prominence once again.

Do you offer monitoring to end-users?

No we don’t. We don’t compete with our members. Our members offer monitoring to end-users.

Are you in all 50 states? Are you in other countries?

We are in all 50 states and we are looking at expanding globally.

Do you offer contract monitoring through your dealers?

Our members have the opportunity take advantage of our discounted rates for contract monitoring.

What types of leasing do you offer?

TF: We have partnerships with major leasing companies and they offer our members competitive factors not generally available to the security industry.

What discounts do you offer for equipment? Does the dealer buy direct or order from you?

Discounts vary by manufacturer and our pricing structure allows the basic member and opportunity to recoup their membership fee in as little as one month. Members buy their equipment from the major distributors with whom we have agreements.

How does the lease plan work? If a commercial client wishes to lease $2,000 of security equipment for three years, what do the numbers look like?

The monthly payment is based on the credit worthiness of the customer but our members are able to present that customer with lower factors, dollar buyouts, and no doc fees.

The leasing programs are not exclusive for burglar alarms. They are available for fire, CCTV, access control, phone systems, home theater, intercom systems, sounds systems, etc.

In my experience I can provide a consumer with a $20,000 lease where their payments will total out with a savings of about $300 or more as opposed to them taking a lease from a non-member.

If residential client wants a “free alarm,” what is the template?

The member will have the customer sign our standard contract, which only mentions the member’s name and contact information. Then they will access our web portal and run credit on the consumer. Upon approval, which can take as little as two minutes, the member will then install the system for the client.

After installation is complete we do a quality care call to verify the system was installed and there are no issues. Once completed, the member will submit to us the paperwork and the day after we receive the contracts the member will be funded.

This is also the same process for commercial accounts.

By the way all yard signs and window stickers should have the name of the member’s company on them. Dealer programs insist on promoting THEIR name rather than the dealer’s name.

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