Curse Breaker #2. Marketing vs. Advertising
Marketing is not the same as advertising. Marketing resembles a masterkey system and would be considered the Grand Master. Advertising is only one section of Marketing’s system.
Other sections just as important but not limited to: Web site, yellow page ad, flyers, business cards, post cards & etc…
Just like any masterkey system, marketing has to have a plan. How you set it up and use the different sections will determine how often your clients will be reminded of you.
Curse Breaker #3. Automation
You can robotically educate and pre-qualify clients. To pre-qualify clients. Establish a free consumer information hotline.
When doing mailers or flyers or even in your yellow pages ad, your content would direct prospects to call your number and they can listen to a prerecorded message. The headline would read: “Don’t Call Any Locksmith Company Until You Listen To This Money Saving, FREE RECORDED MESSAGE! Call 555-5555.”
Now you can educate your clients about your services, new products or warning them about being scammed. Just make sure to leave your phone number for them to call you for service.
Curse Breaker #4. Make You Web site Come Alive
Here’s what I want you to do. Do a search of as many locksmith web sites you can find, primarily in your area. How many of them are using video on their front page to grab your attention? None? You should be the first.
Video-record a 60-second message. Speak to the viewer so he or she can put a face with the company. You don’t have to sell them anything, just thank them for stopping by and urge them to call or e-mail you if they need locksmith services or have some questions.
Curse Breaker #5. Young People Don’t Use Yellow Pages
All five of my children have cell phones with Internet capabilities. When they want to look up something, they click on a Google app. They are instantly taken to the Internet and a search engine page.
When they want any type of service, they type in keywords that are relevant. For instance if they wanted a locksmith in Las Vegas, all they would do is type in three words: Locksmith Las Vegas.
The next page they see on their cell phone is a list of locksmiths in Las Vegas and their web sites. They click on the link and call that locksmith.
Is your web site search engine ready? It better be because the youth are your new clients and they’ve changed the way one looks for services.
The whole idea of breaking the curse is to not accept outcomes that stop the flow of business and do not allow you to profit. If you do not like how business is going, then get out there and find it.
Woody Quiñones has been selling to the public since the age of 10. With over 42 years of sales and marketing experience, he has started several businesses with little or no money. His popular web site, www.LocksmithMarketing.com is a free resource for locksmiths. Woody is also a Business Growth and Marketing Consultant, an ASI Member, a published online writer, a practicing locksmith of 24+ years and can be located on numerous online business forums.
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