Traditionally, the access control systems market has been dominated by large facilities that require comprehensive and complex installations. Access control system installation opportunities can be hard to come by for security and locksmith providers who focus on small businesses. Small business owners typically need to secure fewer doors — and at a lower cost than what is possible with traditional access control technologies.
It is simple — these products do not work for small businesses because they are not designed for them. A gap has traditionally existed in access control system features, wherein the entry point for making effective use of the technology starts with securing a minimum of four doors. And since most products offer more than what many smaller end-users actually need, they tend to cost more than what end-users are willing to pay.
Think about how many small businesses have less than four entry points. These represent missed access control opportunities. In the past, this gap has limited the ways in which locksmiths can expand in the lucrative market of businesses with three or fewer doors to protect.
Fitting Individual Needs
Many small business owners recognize the need to ensure the security and safety of their property, employees and end-users but are forced to rely on conventional lock-and-key or keypad systems. The demand for more advanced systems certainly exists — many end-users I work with have voiced their frustration at the lack of an adaptable system that works for them.
However, recent product advancements are turning this under-represented group into an eagerly enthusiastic end-user base. Great strides have been made in the development of products and technologies that can meet the needs of businesses with fewer doors to protect. What’s more, these new solutions provide end-users with more benefits and features than other keyless entry technologies, creating opportunities to upsell without overselling. The proliferation of these products has created a momentum shift in the access control industry, with a greater frequency of business owners with fewer than four doors to secure requesting similar security solutions.
So what kinds of features can persuade these business owners to jump from keys to keyless? Three words: simple, flexible and scalable.
Access Control from Anywhere
The complexities of managing and operating large-scale access control systems created additional obstacles that, until now, have hindered broad market adoption. Smaller businesses generally do not have the capital to hire a full-time employee with the necessary technical skills to run a server-based access control system. They seek an easy-to-use master system that features a simple point-of-entry tracking and reporting feature, but instead they are stuck with complicated systems that are beyond their technical competency. Thus, managing traditional access systems has often required system operators with qualifications in information technology to complete relatively routine tasks, like securing doors, managing access and sites, and pulling reports to meet compliance requirements.
Fortunately, the tide is changing. Recently developed Web-based access control solutions provide both locksmiths and operators with an elegantly simple solution. Web-based access control enables one or more operators to control the system from anywhere via a browser. They can easily add or remove security functions and privileges on individual keycards and entry-points, creating an entirely customizable solution.
Web-based access control systems like this are simple enough for office managers with very basic computer skills to operate and maintain, and they typically require less than 30 minutes of training. In addition, these systems typically do not require IT expertise for installation.
This an open architecture, web-based access control system lets users access, monitor and manage their access control system from any computer running a standard web browser