Boosting Sales on Impulse

Take advantage of your showroom to make more money.


Rekeyable and door key compatible padlocks combine with hasps, lock down cables and other padlock-related products that can be displayed on wall-mounted boards, in clear visual packaging or individually carded.

Abus padlocks are sold through distribution. For more information on Abus padlocks, contact your favorite locksmith distributor or go to www.abuslock.com.

CCL SECURITY PRODUCTS – CCL offers a large selection of padlocks for the residential and light commercial market. Familiar products include the Sesamee, Prestolock and SearchAlert padlock lines.

The Sesamee is available in a number of small and medium padlock body sizes and works with three or four number wheels to activate the re-settable combination. A new Super Sesamee line is intended for heavy-duty commercial applications. The Prestolock is a line of smaller-bodied combination locks for use on storage boxes or luggage.

The SearchAlert is specifically designed for use on luggage when the TSA will be inspecting baggage. The lock has a special feature that allows the TSA to search the bag without destroying the lock. Once the lock has been opened by the TSA agent, a special window will change from green to red to notify the bags owner of the search procedure.

CCL padlocks are available on display boards and visually packed for display. The company also offers cam and cabinet locks that are available on display boards.

CCL padlocks are sold through distribution. For more information on CCL padlocks, contact your favorite locksmith distributor or go to www.cclsecurity.com.

PACLOCK – Pacific Lock sells private label PACLOKs. Anodized aluminum padlocks in seven finishes accept most standard key-in-knob/key-in-lever door lock six-pin lock cylinders. They can be custom-engraved through the Your Logo, Your Locks program. Because the padlocks do not have writing or images on the body, just blank surfaces, PACLOCK can laser engrave up to four sides of a padlock.

For more information, contact your local locksmith wholesaler or go to www.paclock.com.

DOOR LOCK ACCESSORIES

Many customers who come in the shop for a duplicate key, new lock or lock repair part have another problem: a broken door edge or frame that needs repair. A wide variety of door repair, modernization and upgrade items will sell if you put them in front of the customer. If your customer doesn’t know you have these items, you may lose the sale to a hardware store even though you have what the customer needs on your shelf in the storeroom. Advertise it, market it and display it.

DON-JO MANUFACTURING – Don-Jo offers door repair and re-enforcement items such as Wrap-Arounds, Remodeler Plates, Replacement Strikes, Latch Protectors, Security Strikes, Filler Plates, Scar Plates, Door Stops, Door Pulls, and Push, Pull and Kick Plates.

Don-Jo offers their products in boxed, bagged and visual packs. They also offer a mix of display boards to promote the products in the showroom area.

Don-Jo products are sold through distribution. For more information on Don-Jo products, contact your favorite locksmith distributor or go to www.don-jo.com.

MAG ENGINEERING & SECURITY – MAG manufacturers a range of security related items including commercial and residential door reinforcers, heavy duty strike plates and latch guards, hole covers, adaptors, filler plates, hinge shims, door bars, flip locks, slide bolts and door pulls.

MAG has a number of display boards available to the locksmith for use in selling to the end user customer. Products are available in different packaging for different applications.

MAG products are sold through distribution. For more information on MAG products, contact your favorite locksmith distributor or go to www.magsecurity.com

OTHER ‘IMPULSE’ SALES

Other than the items mentioned, some lock shops will use unconventional items set up as ‘impulse’ displays.

Small personal safes, locking mailboxes, spray lubricant, key cabinets, key lockers and cam and cabinet lock display boards will help sell product.

Mounted lock hardware displays will fit on most counters or shelves to give the waiting customers something to look at, play with and think about.

We Recommend