30 Under 30: Justin Trueland

When Locksmith Ledger developed the 30 under 30 campaign, my mind began scanning for younger locksmiths working in our industry. Most of the names and faces that came to mind were working for customers of my mine that had been around for a while. Justin...


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At the risk of discussing this in front of them (two employees were present for the interview), are they compensated based on production?

Not on a commission basis with a percentage but we do raises every four or five months instead of annually and the raises aren't tiny percentages. Involving them in the numbers and letting them know that the way they act and the things they do directly affect the bottom line affects not only their job but what I'm able to give them in the form of a raise. The employee is only as good as you make them and I don't even like referring to them as employees. They're as much a part of the reason that I'm successful as anyone else is.

What would you like to see from the industry in terms of support?

I believe that the main thing that will change the industry is the associations and licensing. This is a security industry so I think we should have background checks and have real companies that are working within the rules of the state they're in and not a call center somewhere in Nebraska where you get a guy who shows up in a concrete truck and drills out a Kwikset for $400 in the middle of the night. I know there are people out there who are disgruntled but until everyone is licensed, there won't be a level playing field for all. I believe if you're licensed, that goes along with having uniforms and not being the guy who pulls up in beat up pick up truck who just got finished hanging drywall and he's a locksmith because he knows how to put a Kwikset knob on. You're a professional. Plumbers are licensed, electricians are licensed and it goes a long way in uniting, between associations and licensing, the true locksmiths who actually care about the community they're in. I think it will start to eliminate the riffraff and the guys who are giving the industry a bad name.

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