Promoting Your Business for Profit

Don’t assume your customers already know what you do. Remember, a few of these same people will walk in your store, look around at the walls holding 127,000 key blanks hanging on pegs and ask, “Do you cut keys?”


Advertising and promoting is not the same thing. Some security professionals think that if they hand out business cards, place an ad in the Yellow Pages, and paint their name on their truck, they are promoting their business. Advertising is telling someone who you are or what you do...


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